Bernardo Trujillo (1920–1971) was a Colombian-born American marketing executive.
He hosted merchandizing seminars as part of cash register company NCR Corporation's marketing strategy, ultimately influencing the development of modern supermarkets, especially in France, where he became known as the "Pope of Supermarketing."
[2] From 1957 to 1965, as part of NCR's marketing strategy, Trujillo taught executive education merchandizing seminars to about 11,000 students,[1] the MMM seminars on Modern Merchandizing Methods.
In his seminars, he emphasized the need to build supermarket with large parking lots and cheap products[2] and defined many key principles of the industry, such as "No Parking, No Business".
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