Bert Marcelo

Norberto "Bert" Joya Marcelo Sr. (June 6, 1936 – December 16, 1995)[1] was a Filipino actor, comedian, and television personality.

Born in Baliuag, Bulacan, Marcelo's persona as the Filipino everyman, enhanced by his eloquency in the Tagalog language and his easy-going friendly nature, made him ideal as the most recognized endorser of the popular San Miguel Beer.

[2] Apart from his classic commercials for San Miguel Beer such as Isang Platitong Mani (A Saucerful of Peanuts), Marcelo was also best known as the co-host with Pilita Corrales in Ang Bagong Kampeon (The New Champion), a long-running television talent show which discovered Regine Velasquez (then-known as Chona) and among other talents.

[3] He was also an occasional actor in films, as well in television sitcoms such as Baltic and Company in 1974.

Marcelo passed away at the peak of his career when he suffered a fatal stroke on December 16, 1995, at St. Lukes Medical Center, months after losing his gubernatorial bid.