Hosted by American YouTuber Lele Pons, the podcast invites anonymous callers to share deeply personal and intimate secrets that they have kept from family and friends.

In November 2019, The Hollywood Reporter announced that Pons signed an exclusive deal with Spotify to create an original podcast.

Pons was one of a handful of high-profile celebrities and figures—including former President Barack Obama, former First Lady Michelle Obama, and actors Jordan Peele and Mark Wahlberg—to reach agreements with the Swedish streaming giant as a part of Spotify's quest to produce an impressive slate of podcasts to compete with other streaming services.

[1] Pons joined actor and filmmaker Paul Feig and Spotify's Chief Content Officer Dawn Ostroff at CES in January 2020.

[2] On August 12, 2020, Pons released a 58-second introductory snippet, providing insight into the format, notably that each episode would feature two callers joining her.