Bet2Give.com was an online prediction market company started in 2007 by Émile Servan-Schreiber and Maurice Balick, as an offshoot to their NewsFutures.
Bet2Give's premise was that having the winnings going automatically to a charity of the winner's choice wouldn't seriously interfere with the efficacy of the prediction market.
Servan-Schreiber had conducted research a few years earlier into whether betting with "play money" reduced prediction market accuracy, with encouraging results.
[2][3] It attracted some attention for featuring a bet on the Boeing 787 schedule slipping past the announced date.
[4][5][6][7] The company attracted some praise,[8][vague] but also criticism, in particular for trendiness, with one commentator saying it reflected "the tendency to stick a gift to a non-profit into any other kind of financial transaction just to draw eyeballs to a site or customers to a store.