Playskool

[3] The "Playskool Institute" was established by Lucille King in 1928 as a division of the John Schroeder Lumber Company in Milwaukee, Wisconsin.

[7] In 1985,[8] Playskool released a line of infant products under the Tommee Tippee brand name, including bibs and bottles.

Many Hasbro products targeted at preschoolers were rebranded with the Playskool name, including Play-Doh, and Tonka.

[15][16][17] Several toys, like Playskool's Pipeworks, Go Go Gears, and Busy Basics lines, were created to allow children to express creativity.

[23] Playskool released toys based on Television Programmes aimed at young children like Sesame Street, Top Wing, In the Night Garden..., Boohbah, Bob the Builder, and Rubbadubbers.

Playskool heroes toys feature characters from various properties in a scale more suited for younger children.