The first Beyond Retro store was opened in a disused dairy on Cheshire Street in East London in 2002.
In 2009 and 2010, Beyond Retro were awarded CoolBrands status[5] and were named number 9 in Time Out's '50 Best Shops of London' in September 2010.
Paloma Faith, Barry Chuckle, Kate Nash, Diana Vickers, Jessie J, Marina & the Diamonds, Giant Haystacks, Carl Barat, and Alexa Chung have worn Beyond Retro clothing.
Live bands play in-store regularly and the company hosts frequent art exhibitions, under the "we saw you coming" banner.
In 2010, they curated a three-day music event in their Brighton store, during the Great Escape Festival, in association with So Darn So Records.