Bhutan Observer

[3][4] The former Executive Editor, Sonam Kinga, was one of several relatively young individuals to make an early entry into newly democratic Bhutanese politics in 2007, winning a seat and leadership position in the kingdom's first National Council elections.

[5][6] As Bhutan began developing its private media sector, fledgling media outlets including the Bhutan Observer faced scrutiny by public figures over novice reporting, misquoted sources, and viewpoint biases with the effect of presenting overly sensational and negative coverage in articles.

The Dzongkha edition, Druk Nelug, was published in compliance with government media language requirements.

Despite language reforms and improved public competency, many Bhutanese find English easier to read, speak, and write.

The newspaper said it would abide by the government's decision, but that the Druk Nelug might be reduced to a symbolic publication due to its commercial infeasibility.