In March 2021, rapper Rolling Ray accused Coi Leray of stealing his phrase "purr" and turning it into a song.

"[2] Rolling Ray later released his own version of "Big Purr" as a diss track towards Leray, to which she threatened legal action.

[7] Ray also joined Leray's father, fellow rapper Benzino who is feuding with his daughter, on Instagram Live to taunt her.

[8] Rolling Ray expressed in an Instagram Live stream that "he was sick of gay artists having their ideas stolen, and he wanted to prevent the same situation from happening to 'Purr'".

[9] It features Coi Leray wearing a leather ensemble while fighting Pooh Shiesty's crew in a warehouse.