Big Red Group is an Australian amusement and experience company founded in 2017.

[3] Big Red Group acquired RedBalloon and REDii, an experience-based rewards platform, in 2017.

[6][7] Big Red Group partnered with Destination Cairns Marketing in 2022 to increase growth in North Queensland's tourism sector in a joint venture.

[8] Big Red Group has been given several nominations and recognitions in human resources such as finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD).

[citation needed] Big Red Group is the holding company for a portfolio of experience businesses: