[2] It was a total of two months and four days before the company sold its first experience gift, which resulted in a profit of $9 for commission on the sale.

[2] The company began to grow six months after pop when it was contacted by Fuji Xerox about using the experiences available on the website as an incentive for its sales force.

[5] The company also sells experience gift cards in offline retailers such as Target, Big W, and Myer.

Prior to that time, the company used caching and had extra servers on standby to deal with peak loads of traffic to the site.

[5] Naomi Simson was CEO of the company until 2011 when she took a step back from the operational side of the business.