Bireley's

It subsequently disappeared from the market in its home country, but still retains a small international presence through Asahi Soft Drinks in Japan and, until 2019, Ichitan in Thailand.

[1][5] Several new flavors were introduced, and the brand expanded overseas, establishing presences under the name Bireley's California Orange in several countries, including in Thailand in 1950.

)[8][9] Throughout the 1960’s and into the 1970’s, Bireley’s also had a strong relationship with Toho Pictures in Japan, and bottles of the drink in addition to its branding were commonly featured as product placement in the studio’s kaiju films.

[13] In 2010, the Thai group, under the name Sunny Herb International Beverage, acquired the rights to the Bireley's brand in all twenty countries where it was registered, except Japan.

[14][15] The rights, as well as all of the Bireley's business and facilities in Thailand, were in turn sold to the Thai beverage manufacturer Ichitan for 1.78 billion baht (US$55 million) in 2014.