Birmingham Ladywood (UK Parliament constituency)

The seat has been represented in the House of Commons of the Parliament of the United Kingdom by Shabana Mahmood of the Labour Party since 2010.

The area is one of the most multicultural in Birmingham and the whole of the United Kingdom; in the 1991 census, 55.6% of the constituency population were ethnic minorities, the highest in England at the time.

[6] In the recession of 2008–09, it was the first place in the UK where the unemployment claimant count rate exceeded 10%, breaching that level in January 2009.

In July 2008, Ladywood had the highest unemployment rate in the whole of the West Midlands (by the international standardised measure, which is usually higher than the claimant count) at just over 18%, compared with neighbouring Birmingham seats Perry Barr (8.1%), Sparkbrook and Small Heath (13.9%), and Yardley (7%).

Chamberlain reacted to this intervention by being one of the few male candidates to specifically target women voters; deploying his wife, issuing a special leaflet headed "A word to the Ladies" and holding two meetings in the afternoon.

M. Corbett Ashby