This gave Zappa and Cohen the upper hand in negotiating their own production deal with Verve.
The company also produced the late 1968 release Sandy's Album Is Here at Last by singer-songwriter Sandra Hurvitz, now better known as Essra Mohawk.
However, the original Bizarre concept failed to work out as expected due to issues with distribution and management.
This led to some very unusual albums on the Straight label especially those by Captain Beefheart, Alice Cooper and the GTOs.
The only Zappa project not on Bizarre during this period was the 200 Motels film soundtrack album, released by United Artists Records in 1971.
The same year Zappa and Cohen chose to launch a new company, DiscReet Records, once again distributed by Warner Bros.
On April 1, 2018, Frank Zappa's official Facebook presence announced an impending reissue of Captain Beefheart and his Magic Band's Trout Mask Replica (originally a Straight release), in a deluxe package released by Third Man Records.