Pe Thet Khin, a paediatrician and Minister for Health, was forced into retirement on 29 July 2014,[5] and was replaced by Than Aung, a former military doctor.

The campaign encouraged anyone, including medical professionals, to make a black ribbon, take a photo of themselves wearing it on their chest, and then share the image on Facebook.

[17] Well-known doctors like Ye Myint Kyaw, head of department of paediatrics, and Nyunt Thein, emeritus professor of University of Medicine 1, Yangon supported the campaign.

[16] Hundreds of doctors, nurses and other medical staff from various hospitals across the country rallied against the appointment donning black ribbons in photos posted online and adopting the catch cry, Say no to militarisation of Myanmar Ministry of Health.

[22] On 11 August, following the public backlash, Minister for Health conveyed a verbal message to the Myanmar Medical Association pledging that the Ministry would halt the further appointment of military staff.