Since its launch, the range of music offered by Bleep has grown and now provides music from independent labels, including Rough Trade, Domino, 4AD, One Little Independent Records, XL Recordings, Ninja Tune, Stones Throw, Hyperdub, Planet Mu, Big Dada, and Tempa.

Throughout the years Bleep has also developed a curatorial side in addition to its retail one via the monthly NTS shows, podcast and mix series, weekly roundups of recommended new music featuring the Album Of The Week, stage presence at festivals and more.

The website quickly expanded its catalogue to include releases on other labels, gaining enough popularity to receive nomination for a Webby Award in the music category on 7 May 2004 alongside iTunes, Beatport, Live365 and musicplasma.

This has resulted in Bleep being not only a download store, but a full mail order retail service.

Ochre, the direct to consumer music retail platform that evolved from Bleep.com,[4] is used to power Bleep.com as well as the sites of various independent labels.