PlayNow was Sony Ericsson's download service for media that included music, games, ringtones, wallpapers and themes.
PlayNow arena is organised on a per country basis, and is compatible with a wide range of Sony Ericsson phones.
[4] This was a bundled out-of-the-box services that enabled users to download up to 60 specially formatted movies per year.
Organised on a per country basis, a total of 15 movies (new and classics) were to be available at any one time with four replacement titles added every month.
PlayNow arena with movies were to launch in June 2009 with the W995 Walkman phone in Sweden, Norway, the Netherlands, Germany and the UK.