[2] The brand's main national competitors are Royal Challenge, Signature and Antiquity[3] from United Spirits Ltd,[4] and Peter Scot from Khoday India Limited,[5][6] In some states, Blenders Pride also competes with Haig Gold Label from Diageo[7] and Rockford Reserve from Modi Illva.

[10] Pernod Ricard had previously entered the Indian market by acquiring a 74% stake in United Agencies Ltd (UAL), with a bottling facility in Kolhapur, Maharashtra.

[13] This whisky is a blend of Scotch malts that have been matured through the unique Solera process, with the finest Indian grain spirits, strengthening the Blenders Pride brand’s presence in the market even further.

CARTILS said that its aim was to "stay loyal to the original brand yet to ensure that its [Reserve Collection] significantly more premium nature was clearly communicated."

[18] In March 2004, Seagram Manufacturing Ltd. claimed that Blenders Pride had surpassed Shaw Wallace's "Royal Challenge" (now owned by United Breweries Group) to become the largest-selling premium whisky in Andhra Pradesh.