[3] Seagram's global business was jointly acquired by Pernod Ricard and Diageo on 21 December 2001.

[5] Pernod Ricard had previously entered the Indian market by acquiring a 74% stake in United Agencies Ltd (UAL), with a bottling facility in Kolhapur, Maharashtra.

The decision to integrate UAL into Seagram was taken due to the latter's larger operations in the country.

[7] Advertising alcoholic beverages is banned in India as per the Cable Television Network (Regulation) Amendment Bill, which came into effect on 8 September 2000.

[9][10] Imperial Blue became an official sponsor of the World Series Hockey in February 2012.