West Coast Cooler is a wine cooler made from white wine and fruit flavourings.
It was launched in Dublin on 21 August 1984 but was relaunched in 2004 with a new image.
It is primary marketed at young to middle-aged women.
The relaunch involved an advertising campaign showing three women getting ready for a night out in a manner that resembled a sitcom with the slogan "It's Showtime!".
[1] The drink has been involved in promotions such as the sponsorship of the Belfast premiere screening of the film Confessions of a Shopaholic and the West Coast Cooler FASHIONWEEK.