[2] Upon the brand's launch in 1989, Jason Lee moved from World Industries to Blind as its second professional rider (as founder, Gonzales was the team's first).

[5] By 1993, the team had grown, with the formal inclusion of new professional riders, Gavin, Sanchez, Brian Lotti, and amateur skater, Jeron Wilson.

Lotti, who formerly skated for Planet Earth (founded and owned by professional skateboarder Chris Miller), was recruited by Lee and filmed several tricks for the opening section of Tim and Henry's Pack of Lies.

However, in a 2010 interview with the "chrome ball incident" blog, Lotti expressed regret in regard to his departure from Planet Earth, a company that he described as a "small and tight family": "I loved skating with everyone, but I wasn't always psyched on the whole World Industries thing.

[9][10] The second full-length Blind video, What If?, premiered in early 2005,[11] and featured parts from Creager, Markovich, Craig, Sheppard, Brown, Duncombe, Aaron Artis, Evan Schiefelbine, Patterson and Carlos Ruiz.

[12] The company's third video then premiered in 2009, and featured parts from Morgan Smith, Craig, Cerezini, Patterson, Brown, Lorifice, Creager, Filipe Ortiz, Duncombe and Laitiala.

[citation needed] Former Plan B rider, Sean Sheffey, Filipe Ortiz, Sewa Kroetkov, TJ Rogers, and Yuri Fachini were recruited to the Blind team in the latter half of the first decade of the 21st century.

On March 22, 2013, at the Tampa Pro contest in Tampa, Florida, US, Ortiz was presented with his inaugural Blind signature model skateboard deck to signify his introduction into the professional ranks of the company—the graphic on the skateboard deck features a handcuffed mummy figure with the facial section of the bandages peeled away.

"[23] The full-length video Damn ... was released on May 27, 2014, after more than two years of daily filming, and was co-directed by Weiss and English filmer Mike Manzoori.

The video features Kevin Romar, Ronnie Creager, Yuri Facchini, Cody McEntire, Morgan Smith, TJ Rogers, Sewa Kroetkev, and Filipe Ortiz, and was filmed in numerous global cities, including Barcelona, Spain; Toronto, Canada; Amsterdam, the Netherlands; and Sacramento, U.S.[24] The Blind brand released a new product line in early July 2013 and published a video advertisement on its YouTube channel on July 9, 2013.

", Blind promoted a new line of skateboard decks constructed from North American maple and resin glue with a retail price of US$29.95.

[26] Rogers was assigned professional status in August 2014 after his "Recruit" video part was published on the Berrics website in late July.