Jason Lee, who was, at the time, a World Industries team member, assisted with the development of the brand.

[4] In 1991, wanting to break from H-Street, co-founder Mike Ternasky formed the company Plan B with an exclusive production and distribution alliance with World Industries.

[citation needed] In September 1993, Rick Howard defected with seven other riders from the fold of World Industries and started Girl.

In October 1998, Steve Rocco and his then five other shareholder partners (including Rodney Mullen, Frank Messmann, and Scott Drouillard), sold a 70% majority interest of the company to an outside private equity group, SPC, while maintaining all key management and employees.

[7] In 1999, the parent company Kubic bought the then-largest retailer (catalog and internet) CCS in the skateboard industry for $21 million.

[10] As of February 2014, World Industries continues to sponsor a team of skateboarders; however, an official promotional flyer appeared on February 6, 2014, following the addition of a skateboard deck line to team rider Anthony Shetler's clothing brand "All I Need" (AIN).