Stephen Salvadore Rocco (born January 16, 1960)[1] is an American businessman and skateboarder.
He founded the skateboarding company World Industries with Rodney Mullen in 1987.
[3] Rocco is an important figure in the early popularity of street skateboarding in the 1990s.
[3] His ads were direct messages to the consumer in words that resonated with the skateboarders of the time.
[4] Rocco is the subject of the theatrically released 2007 documentary The Man Who Souled the World.