Bling-bling

Bling-bling, often shortened to just bling, is "flashy jewelry worn especially as an indication of wealth or status; broadly: expensive and ostentatious possessions"[1] such as grills and designer handbags.

On the other hand, in 2004, MTV released a satirical cartoon showing the term first being used by a rapper, followed by several progressively less "streetwise" characters, concluding with a middle-aged white woman describing her "bling" to her elderly mother.

Similarly, in French, "bling" traditionally describes nouveau riche attitudes; such as "wearing expensive suits, stylish sunglasses and conspicuously large wristwatches" or anything that is ostentatious and can be considered of "poor taste".

[citation needed] The short film Bling: Consequences and Repercussions explains the troubled backstory of many of the diamonds jewelers often use to make the gaudy jewelry.

[12] Similarly, Bling: A Planet Rock (2007) documents and subsequently contrasts the flashy world of commercial hip-hop jewelry against the significant role diamonds play in the ten-year civil war in Sierra Leone.

Bling-bling jewelry
The use of the phrase became popular, as seen in the skywriting advertisement over this New York summer resort destination of Southampton in 2006.