Blippar is a company based in the UK that specialises in augmented reality (AR) content creation and publishing to smartphones and the web.
Blippar has created AR campaigns for partners that include GSK, Porsche, Jaguar Land Rover, PepsiCo, Cadbury, L’Oréal, and Procter & Gamble.
[2] Blippar was founded in 2011 by Ambarish Mitra, Omar Tayeb and Steve Spencer, after a discussion about the possibility of Queen Elizabeth II ‘coming to life’ from a twenty pound note.
At its launch on Android and iOS in August 2011, Blippar teamed up with Cadbury, to invite chocolate fans to play an AR game triggered by its packaging.
[8] In 2021, Blippar secured a $5 million (approx €3.6 million) funding in a pre-Series A round, co-led by Chroma Ventures, the investment arm of Paddy Burns’ and Chris van der Kuyl's gaming company 4J Studios, and West Coast Capital; the private equity arm of Scottish entrepreneur Sir Tom Hunter and family.