Bluenotes (formerly Thrifty's) is a Canadian "lifestyle" clothing brand.

Despite the focus on denim, Bluenotes also carries a variety of other clothing items such as onesies, polos, graphic tees, plaids, hoodies, sweaters, dresses, swimwear, footwear, and accessories.

In 2019, Bluenotes stores began to carry some Aéropostale merchandise, which had ceased operating in Canada in 2016.

The target market can be described as Millennial consumers, value-conscious, and fit-conscious.

[citation needed] In 2008, ad agency MacLaren McCann created the "If Jeans Could Talk" campaign to link the Bluenotes brand with their denim line.