The Hansa 2400 suffered from teething troubles including inadequate brakes and problems with the automatic transmission Borgward developed for it.

[2] In a small closely contested market, the large Borgwards lost out to less flamboyant models from the German south.

The Hansa 2400 commenced production in 1952 as a large fastback saloon, its profile reminiscent of the recently introduced Hudson Super Wasp.

Luxury details such as the cigarette lighter, self-parking windshield wipers, and side windows lowering completely into the doors barely-merited a mention.

In the promotional event, the larger car launched with a six-cylinder engine of 2337 cc with a claimed power output of 82 bhp (61 kW; 83 PS) and a top speed of 150 km/h (93 mph).