The first models were three-wheeler trucks derived from the motorcycle based Blitzkarren, Goliath Rapid, and Standard previously built by Borgward.

The first passenger car was the Goliath Pionier in 1931, which still had three wheels and a one-cylinder engine.

The Pionier was redesigned to its successor marketed under the brand Hansa as models 400 and 500 four-wheel passenger car with a sheet metal body.

From 1958, the Goliath 1100 models were sold under the brand Hansa; the Borgward group wanted to downplay the two-stroke engine and three-wheeler image.

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