Advertised performance figures included a power output of 100 bhp (75 kW) and a maximum speed of around 100 mph (161 km/h).

The P100 was competing in the six-cylinder sedan sector which through the 1950s had become ever more dominated by Mercedes-Benz, whose 220SE model also received a modern chiselled body shape in 1960.

Borgward’s previous six-cylinder sedans had achieved only limited market penetration, and early reports that the P100 was confirming Borgward’s reputation for introducing new models beset by teething troubles suggested that despite its technically adventurous suspension and modern style, the P100 might struggle to compete against Stuttgart’s well established reputation for producing dependable sedans.

Nevertheless, during its nineteen months in production, the P100 notched up over 2,500 cars produced, putting it on course usefully to outperform earlier six-cylinder Borgwards in the market place.

[4] The model enjoyed a brief afterlife: the production line was sold and shipped to Mexico by Grupo Industrial Ramirez in Monterrey NL, where between 1967 and 1970 more than 2,000 additional P100s were produced.