Born Pink's English-heavy sound draws mostly from pop, hip-hop, rock, and EDM, with melodies characterized by more uptempo production than in its predecessor The Album.

"Ready for Love", previously released as a promotional single in collaboration with battle royale video game PUBG Mobile, was also included on the tracklist.

The album's stronger production and more personal lyrics received praise; however, criticisms were made for its lack of innovation and musical development.

[4][5] In a Rolling Stone interview published on May 23, 2022, Blackpink stated that "they were working hard on the preparation of the album and that they were ready to comeback into the swing of things.

The writer of "Typa Girl", Bekuh Boom revealed that she had written the demo for the song in 2021 at The Black Label's studio and that she had originally "thought Lisa might use it for her next solo single".

The producer then revealed that she only remembered the song after Australian songwriter Nat Dunn showed interest in the track and offered to buy it.

[21] Prior to its release, the recording process of "Ready for Love" was shown in the Netflix documentary, Light Up the Sky in October 2020, as it was cut from The Album's final tracklist.

[24] Despite working on several songs, none of them made the final album tracklisting, however, one of the tracks, "The Girls", was later released as the official soundtrack to Blackpink: The Game on August 23, 2023.

[1][34] The record opens with the pre-release single, "Pink Venom", a hip-hop based track that blends elements of traditional Korean instruments with EDM, pop-rap[35] and Middle Eastern influences.

[40] "Shut Down" samples the classical composition "La campanella", originally by Niccolò Paganini, mixed with hip hop and trap[41] hooks, strings and an insistent bass sound.

[41][43] Longtime collaborator Bekuh Boom primarily wrote and produced the third track "Typa Girl",[44] an electronic[28] hip-hop and pop song with a trap beat and strong 1980s sound that speaks "confidently" about being the "type" of person everyone wants and highlights "the potential of a different kind of music".

"[1] Park Jun-hee of The Star noted that "The disco-style tune that gives off '80s vibes enters the 50-second mark and sketches out a euphoric moment of young love and youthful energy.

[41] Singer-songwriter Freddy Wexler contributed to the composition of the fifth track, "Hard to Love", as co-writer and co-producer,[49] performed by member Rosé as a solo.

[33] The closing track "Ready for Love" is a pop and dance-pop song with "sparkling" EDM chorus and horn flares with the likes of a house-pop "euphoric" instrumental.

[28] On Born Pink as a whole, Park noted that "All the members have moments to shine, infusing a fresh sound into Blackpink's musical vessel".

Blackpink released the first, "Pink Venom" on August 19, which they performed at the 2022 MTV Video Music Awards, making them the first female K-pop group in history to do so.

[58] "Ready for Love" was released as a promotional single on July 29, in collaboration with battle royale video game PUBG Mobile.

During the broadcast, held on a large stage aligning with the concept of the second single "Shut Down", the members revealed a variety of behind-the-scenes stories of the music video filming, discuss their future activities, and introduce the new songs and sneak peeks into the Born Pink World Tour.

[60] On the same day, Blackpink was interviewed on US radio stations Sirius XM and 102.7 KIIS FM as part of promotions for both "Shut Down" and the new album.

[62][63] From September 16 to 18, Spotify held an event called "Born Pink: The Pop-Up Experience" in Los Angeles to celebrate the new album's release.

[66] On July 6, 2022, YG Entertainment confirmed that Blackpink would embark on the largest world tour by a K-pop girl group in history later in the year.

[68] On August 8, Blackpink announced tour dates between October 2022 and June 2023 spanning Asia, North America, Europe, and Oceania.

"[1] Park Jun-hee of The Korea Herald described listening to the album as "biting into a trick candy: You don't know what they'll bring out this time, but it'll always be a sweet surprise.

"[90] Vince Ferreras from CNN Philippines called the album the group's most mature release to date and the one that shows the quartet's notable artistic growth the most.

[91] The Telegraph's writer Emma Madden described Born Pink as a "sound of the biggest girlgroup on the planet" where they "marry the very best of Western pop music" with "a romantic, gleefully chaotic South Korean sensibility".

[89] In her review for AllMusic, Neil Z. Yeung felt Born Pink "matures Blackpink with stronger production, more personal lyrics, and a bold conviction that cannot be contained".

[34] The Harvard Crimson's Alisa S. Regassa praised the album's innovative production and songwriting and felt that it pushed the boundaries of the K-pop industry.

[2] Writing for NME, Tanu I. Raj stated that on the album Blackpink treads the well-known thematic territory of pop music, but the imagery of "finding solace from heartbreak at the bottom of a bottle" or "boasting about being the type of girl you take to your 'mama house'" isn't particularly novel.

[113] Following its release, Born Pink became the first album by a K-pop girl group to sell over one million copies on its first day on Hanteo, doing it in less than 12 hours.

[118] Blackpink became the eighth all-female group in history to top the Billboard 200, following Diana Ross & The Supremes, The Go-Go's, Spice Girls, TLC, The Chicks, Destiny's Child and Danity Kane.