Boutique hotel

They typically have fewer than a hundred rooms, and are considered more "trendy" and "intimate", often due to their location in urban areas.

They may be themed too, such as by having a focus on nature, environment, cuisine, history, community and cultural immersion, attentive service, or well-being.

Blakes Hotel in South Kensington, London, designed by Anouska Hempel, and the Bedford by Bill Kimptom in Union Square, San Francisco, both founded in 1981, may have started the trend.

[4] In recent times, boutique hotels have grown in popularity, corresponding with the general public's increased interest in individualized service.

[6] Boutique hotels are typically furnished in a themed, stylish, and/or aspirational[7] manner with distinctive concepts.