Boutique hotel

They typically have fewer than a hundred rooms, and are considered more "trendy" and "intimate", often due to their location in urban areas.

They may be themed too, such as by having a focus on nature, environment, cuisine, history, community and cultural immersion, attentive service, or well-being.

[1][2][3] Boutique hotels first began appearing in the 1980s in major cities such as London, New York, and San Francisco.

Blakes Hotel in South Kensington, London, designed by Anouska Hempel, and the Bedford by Bill Kimptom in Union Square, San Francisco, both founded in 1981, may have started the trend.

[4] In recent times, boutique hotels have grown in popularity, corresponding with the general public's increased interest in individualized service.