A bralette is a lightweight bra without an underwire, designed primarily for comfort.
[1][2] Bralettes are also sometimes worn as outerwear top,[1] and are also designed as undershirts for girls developing breasts.
[5][1] Some brands such as Victoria's Secret failed to follow this trend and adjust, as a result of which their sales decreased significantly.
[7] Some have attributed the rising popularity of bralettes to a new focus on the "athletic body, health and wellbeing", more than "about the male gaze,"[8] while others suggest a connection to the #MeToo movement.
[1] Bralettes also became popular during the COVID-19 lockdowns due to a focus on comfort while remote working.