[citation needed] The music video for the EP's single, "0330" was released March 29, the same day as the digital download, via YouTube.

[1] The song's music video is tells the story of the main character pretending that his girlfriend is still alive after she died at 03:30 hours.

Romantic scenes follow as the song goes on, but in the middle of the video, a short flash back shows that Dongho is just pretending or dreaming or remembering that he is with the girl.

At the climax of the song, U-KISS is standing on the roof top of a building in the autumn and the video ends with a dream, with Dongho teaching the girl in white how to play the piano.

[3] The digital version of the album was released on March 30, 2011 and the physical on April 1 in South Korea.