It is the last EP by U-KISS to feature members Alexander Lee and Kim Ki-bum.

[1] The song was recorded at More Than Present's studio in Seoul, Korea in August, 2010, and is based on hardcore electronic sounds while emphasizing performance factors.

on Mnet's M!Countdown on October 7, the same day the song's music video was released.

It also features a trio-rap from Alexander, Ki-bum, and Eli Kim who chase a woman.

The original version of the music video was flagged by YouTube for content inappropriate to minors, due to scenes in which Kibum, Kiseop, and Kevin are shirtless and all members appear with a woman.