Brandmobile

A brandmobile is a motorized vehicle customized to resemble a consumer product as a promotional tool for advertising and marketing.

These vehicles range from altered consumer automobiles and vans to larger purpose-built buses and trucks, transformed into eye-catching, mobile advertisements designed to capture public attention.

Brandmobiles are often used with public relations events, leveraging their mobility to reach a wider audience than stationary advertising mediums.

Since the 1930s, the Tour de France road cycling race has hosted la Caravane pulicitaire (publicity caravan) of advertising trucks that precede the day's cyclists to entertain the crowds lining the streets and handing out free merchandise.

Notable brands include Haribo, Vittel, and Le Gaulois poultry products.