Nutmobile

NUTmobile is a series of automobiles shaped like a peanut owned by Kraft Heinz which are used to promote and advertise Planters products in the United States.

These brand representatives are typically recent college graduates with degrees in advertising, marketing, public relations, and communications.

The program is based in Madison, WI and "Peanutters" go through two weeks of 'Peanut Prep' where they learn about speaking on behalf of the Planters brand, Planters history, and learn to drive the vehicles.

Mr. Peanut also accompanies the "Peanutters" and is present at each event they attend offering photos, autographs, and hugs to interested customers.

With incredible success and consumer intrigue, the tour changed to what it is today - an experiential marketing icon.