It publishes six days a week, Monday through Saturday, with its Weekend Reformer having the largest readership; the offices of the paper are in Brattleboro, Vermont, and it has a market penetration (weekday sales per 100 households) of 62.8 in its home zip code.

[citation needed] The presidential campaign at the time, between Republican Rutherford B. Hayes and Democrat Samuel J. Tilden prompted the Vermont Record and Farmer, the third paper in the state, to describe the new paper as dedicated to "Tilden and reform."

[6] The 1913 merger was considered by some to be the "true" founding date of the paper; according to an article in the March 4, 1925 issue, "Daily Reformer Now 15 Years Old": Records at the Brooks Memorial Library, the main library of Brattleboro, list the publication history of the paper in 2006 as Much of the historical information in this section comes from a special 1981 section of the Reformer, published on the occasion of the paper's moving from downtown Brattleboro to its headquarters on Black Mountain Road.

[9] In May 2021 the New England Newspapers sold Brattleboro Reformer, Bennington Banner and Manchester Journal to Vermont News and Media LLC, which is owned by local businessman and investor, Paul Belogour.

Its president and publisher is Jordan Brechenser, who had been employed by the company under its previous ownerships dating back to 2002.

[10] In the past the paper has been controversial for running letters to the editor that many have found offensive;[11] in 2003 it ran an anti-semitic letter whose publication the then–managing editor Kathryn Casa defended, saying that "only by bringing [bigoted opinions] into the open can we expose and eliminate them."

[12][13][14][15] Readers complained when the parent company fired managing editor Kathryn Casa without giving a reason in 2004.

[16] Critics asserted that the firing was in part connected to her liberal politics;[17] on the other hand, Casa was accused of intimidating staff into voting against a union drive.