In June 1994, CHUM's application for Bravo was approved, citing its nature of service as focusing on "performance and drama programming, as well as documentary and discussion".

[citation needed] During the 2010s, enabled by the CRTC's deprecation of the genre protection rules, OLN would phase out outdoors-related programming, and shift its focus towards general interest reality shows.

OLN would adopt a new logo and slogan, "Outrageous Characters—Real Life", in 2012, while continuing to produce its own original programming, such as Get Stuffed (a reality travel documentary series starring escape artist Dean Gunnarson)[6] and Storage Wars Canada.

Since 2022, OLN has also served as an overflow outlet for WWE's weekly professional wrestling programming in the event of scheduling conflicts with Sportsnet 360.

[9][10][11] In June 2024, Rogers announced a licensing agreement with Comcast subsidiary NBCUniversal to relaunch the Bravo brand in Canada in September of that year.

The channel currently airs repeats of Citytv's Bachelor in Paradise Canada during the early morning hours to fulfill Canadian content obligations.