It is served at a wide variety of convenience shops, newsagents, supermarkets, petrol stations, and casual eateries throughout Ireland.

[4][5][6][7] A breakfast roll typically consists of a bread roll or baguette containing one or more fillings such as sausages, bacon, white or black pudding, butter, mushrooms, tomatoes and tomato sauce or brown sauce.

[8] In some cases a hash brown or fried egg may be added; these fillings vary between cooks and restaurants.

[citation needed] The popularity of the breakfast roll (and novelty songs) in Ireland led to the song "Jumbo Breakfast Roll" by comedian Pat Shortt, which reached number one in the Irish music charts and remained there for six weeks.

[10] It has been argued that the breakfast roll became a national dish in Ireland during the Celtic Tiger economic boom of the 1990s and 2000s,[11] becoming synonymous with "Breakfast Roll Man", the archetypal sub-contractor who was busy with construction work and needed sustenance on the move, before the bursting of the Irish property bubble in the late 2000s.