His 2019 debut single, "My Truck", rose to prominence the following year after gaining popular attention via social media, reaching No.

26 on Billboard's Hot Country Songs chart, and was remixed with Sam Hunt before being certified platinum for sales of one million units as of January 2021.

One night at Chinx's Far Rockaway, New York home, the rapper left Breland working on music to go perform at his show.

[12] However, newcomer country rap artist Rvshvd was originally intended to be featured on "In the Woulds" before Chase Rice was added to the final version, despite this, he still received songwriting credits for it.

[13] In an interview on the television program Extra at the time, Breland termed his musical hybrid sound as cross country,[14] while most media categorizes him as country-trap.

The music crossed genres of country, hip hop, R&B, and pop with songs like the singles "My Truck" and "Horseride", as well as fan favorites "Hot Sauce" and "In the Woulds."

Breland's theme on the EP was derived from the racial unrest prompted by the murders of George Floyd and Ahmaud Arbery, and the killing of Breonna Taylor.

Producers include Carson Thatcher (Parson James, Andy Grammer), Brian Kennedy, and Rob Persaud.

[20] In September 2020, Breland joined Apple Music Country as an on-air host for his own radio show called Land of the Bre.