Brian Sung Lee[1] (born March 15, 1971)[2][3][4] is a South Korean-American entrepreneur who co-founded LegalZoom, ShoeDazzle, and The Honest Company.

[citation needed] In March 2001, Lee, along with Robert Shapiro, Brian P. Y. Liu, and Edward R. Hartman co-founded and launched Legalzoom.com, an online legal technology and services company.

[5][6][7] In May 2009, Lee, Kim Kardashian, Robert Shapiro, and MJ Eng co-founded and launched ShoeDazzle.com, an online fashion subscription service.

[10] In 2022, Lee and Derek Jeter co-founded the Arena Club, which was described as a digital sports card-collecting platform.

[11] In 2014, Lee and the other co-founders of The Honest Company were recognized as the Emerging Entrepreneurs of the Year by Ernst & Young at their award show.