[2] Founded by Suresh Reddy[3] and Vijay Kancharla[4] as USAGreetings.com in September 1999, the company introduced its first eMarketing product 'Powered by USAGreetings' engine, in November 1999.

In September 2007, the company filed a Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI).

[6] In December 2009, Ybrant added location-based advertising (LBA) to its services, entering into a partnership with Livevana Innovations & Lepton Software.

In February 2010, Ybrant Digital launched its local search platform in India 'Ybrant Reach' (YReach), starting in Hyderabad.

SEBI's investigation exposes fund round-tripping, forged bank statements, and unpaid shares by preferential allottees,[15] including Shankar Sharma.