The winner normally receives a modelling contract, cosmetics campaign, and a spread within a fashion magazine which also included appearing on the front cover.

[2] The title was changed back to Britain's Next Top Model due to licensing issues,[3] but contestants from Ireland were still allowed to apply for the show.

[4] The series features a group of young female contestants who live together in a house for several weeks while taking part in challenges, photo shoots and meetings with members of the modelling industry.

The series 9 panel consisted of Elle Macpherson, Tyson Beckford, and fashion designer, pop star, model, and former X Factor Judge Dannii Minogue.

During the first casting episode of cycle 7, some producers stated that 'The requirements would be stricter' in order to accommodate models closer within the range of the real fashion world.

Britain & Ireland's Next Top Model Live was launched by Media 10 in October 2010 at ExCeL London.

[7] The event was created to immerse members of the public into the Britain and Ireland's Next Top Model (BINTM) lifestyle.

Bringing the TV series to life, the event gave every visitor the opportunity to experience the Top Model lifestyle for themselves.