The first cycle was held in 2004 and was won by 17-year-old Ksenia Kahnovich who refused the first prize, which was a contract with NEXT model management because she had already received a more lucrative offer by that time.

[1] Since the time of her victory, Kahnovich has become a very successful model, having walked in fashion shows for big names such as Versace, Louis Vuitton, Christian Dior and Dolce and Gabbana in New York, Paris and Milan.

[2] Cycle two was held exactly one year after the first one and saw victory for Svetlana Sergienko, who was asked by Russian president Vladimir Putin to join the parliament as a representative for the growing modeling industry in Russia.

The finalists live in a house together in Moscow, and face different competitions in modeling, sports and entertainment.

Prominent faces of Russia's entertainment and modeling industry co-star as mentors or guest judges, giving their opinions and helping decide the eliminations at the end of the show.