The series began airing in November 2006 on RTL 5, and has enjoyed a fair amount of success in the years since its inception.
The first cycle of the show, which featured 10 contestants, was hosted by model Yfke Sturm, with a panel consisting of Dutch photographer and artistic director Carli Hermès, journalist and editor Karin Swerink, and presenter Rosalie van Breemen.
The first winner of the series was 19 year-old Sanne Nijhof, who also went on to win the Ford Models Supermodel of the World contest in 2007.
Following the conclusion of the series' fourth cycle in 2008, production began on a joint adaptation of the show with neighboring Belgium.
After a two-season run, producers of the show abandoned the concept, opting to work on independent cycles again instead.
This included the adoption of a non-linear call-out from cycles 6-9, much like that of Heidi Klum's Germany's Next Top Model, though the show has recently reverted to linear rankings during eliminations.
In 2015, the show crowned the first openly transgender contestant in the history of the franchise when Loiza Lamers was chosen as the winner of the eighth cycle by the Dutch public.
During the live finale, the previously eliminated model with the best social media skills would make a come back in the competition.
Each episode is usually associated with a theme in the world of modeling, such as dealing with the press in interviews, selling a commercial product, appearing in a runway show or going on castings.
They receive a prize, such as clothing, a night out, or an advantage at the next photo shoot, and they are usually allowed to share the benefits with a certain number of other contestants of their choice.
The elimination process is ceremonious, as the host hands out photos to the safe contestants one by one, in order of merit.