[citation needed] Oxford Dictionaries identified the use of the term "bro" as the one "defining feature" of the changing cultural attributes of young manhood.
Oxford Dictionaries wrote that the term "lends itself" to compounding and blending, with combinations such as "bro-hug" and "bro-step" and portmanteaux such as "bro-down", "bromance", and "brohemian".
[2] Bro culture is not defined consistently or concretely,[2] but refers to a type of "fratty masculinity,"[9] predominantly white,[2] associated with frayed-brim baseball hats, oxford shirts, sports team T-shirts, and boat shoes or sandals.
Oxford also recognized Neil Patrick Harris' character Barney Stinson on the sitcom How I Met Your Mother as "the quintessence of a certain iteration of the contemporary bro," noting how his language uses the word liberally.
[2] A survey from NPR's Codeswitch blog named popular figures such as Matthew McConaughey, Brody Jenner, Joe Rogan, Dane Cook, and John Mayer as representative of bro subculture, with Ryan Lochte as their "platonic ideal of bro-dom".
Typical lax bro attitude and style are common in middle schools and universities according to a 2012 report in The Boston Globe.
Enthusiasts praise the subculture's sense of identity and popularization of a sport indigenous to the United States, while detractors take issue with the "preppie/frat boy image that glorifies elitism and wealth, and values flash over hard work".
The term is almost always applied pejoratively, generally in reference to a workplace culture that undervalues people who do not fit into the bro lifestyle, particularly women.
In a New York Magazine article in September 2013, Ann Friedman wrote: "Bro once meant something specific: a self-absorbed young white guy in board shorts with a taste for cheap beer.
[20][21] In its coverage of the 2019 Telegramgate scandal, in which investigative journalists published text messages written by the governor of Puerto Rico, The New York Times referred to "an arrogant 'bro' culture of elites who joked about making chumps out of even their own supporters.