A large portion of broadcast design is known as "branding" for television channels and programs.
The job of the designer is to create a look and feel for a specific idea or subject.
Often, television stations will wish to re-invent their style or "on air look" – this is where the broadcast designer's skills are called upon to design lower third digital on-screen graphics (DOG or BUG) and motion graphics.
Another industry which is reliant on a designer's skill is the television commercial advertising market.
It is then further explored in design boards which go up for approval by the client before the process of making it actually begins.