Lower third

Frequently this text is white with a drop shadow to make the words easier to read.

Lower thirds can be created using basic home-video editing software or professional-level equipment.

Lower thirds are also often known as "CG" (from character generator) or captions, and sometimes chyrons in North America, due to the popularity of Chyron Corporation's Chiron I character generator, an early digital solution developed in the 1970s for rendering lower thirds.

[3] For international distribution programs often include textless elements on the master tape: these are all the shots that lower thirds and digital on-screen graphics have been applied to, placed end-to-end so engineers can make a clean master if necessary.

Lower thirds are usually arranged in tiers, or lines: Lower thirds increasingly include elements such as news tickers, time and date, weather information, stock quotes, or sports scores.

A screenshot of an Al Jazeera English news programme showing Syrian Foreign Minister Walid Muallem in 2011. A lower third at the bottom of the screen identifies him and explains the context of the broadcast.
An example of a scrolling news ticker at the bottom of a lower third