Score bug

The score bug was introduced during Sky's coverage of the then newly-formed English Premier League in August 1992.

Hill's boss repeatedly demanded that the graphic be removed, describing it as the "stupidest thing [he] had ever seen".

The concept was introduced to the United States by ABC Sports and ESPN during coverage of the 1994 FIFA World Cup.

Their justification for the graphic was to provide a location for a rotating series of sponsor logos, in order to allow matches to air without commercial interruption.

[5][2] Dick Ebersol of NBC Sports initially opposed the idea of a score bug, as he thought that fans would dislike seeing more graphics on the screen and would change the channel from blowout games if the score was constantly being displayed.

A typical score bug on a televised sporting event will consist of the station logo alongside the current score of game, and other information, such as time elapsed.