Satsuki Yamashita, the editor of Broccoli Books, explained that the company derived its president's desire to create a memorable name similar to that of Apple Inc.

[1] On January 23, 2008, Broccoli announced it would be collaborating with leading industry retailer Animate to form a new company called "AniBro".

[3] On April 14, 2023, Happinet has announced that the company is aiming to make Broccoli a fully owned subsidiary through a friendly takeover bid.

[6][7] Broccoli previously owned a chain of retail stores, Gamers, which distributes anime, manga, audio dramas, anime music CDs, figurines, snacks, stationery, apparel, posters, calendars, trading cards and accessories such as cell phone straps and keychains.

The company was known for incomplete English dubs, with the exception of FLCL which has since been subsequently re-licensed to Funimation, while the second and third seasons were licensed by Warner Bros.